Using Google Analytics

Written 14/02/08

Being able to accurately measure how your web site is being used by visitors is becoming increasingly important, not just so that you can tune up the site but also, if you're looking for outside funding for a project or to upgrade the site, to justify to the funding body what you're doing. We have always been able to help with that using our own hit logging but now we are suggesting you consider adding Google Analytics for more detailed logging.

We discuss this in much more detail, with some sample screen shots, here.

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